Category Archives: Copywriting

Been Blogging About Coffee (While Drinking Tea)

Posted on May 27, 2011 by Meakin Armstrong

I just finished a short-term gig blogging for Starbucks. Primarily, my blog was concerned with the environment and shade-grown coffee. While working on the project, I learned that when coffee growers preserve the trees on their land (rather than rip … Continue reading →

Posted in Blog, Copywriting | Leave a comment

Blogging Again for The Atlantic

Posted on December 4, 2010 by Meakin Armstrong

I’ve been working on a sponsored blog for The Atlantic, where I find links, write, edit, and so on. I’ve been finding out about such topics as cloud computing. The experience reminds me of my first job: I was an … Continue reading →

Posted in Blog, Copywriting, Writing | Tagged , , | Leave a comment

Pleasure is the Business

Posted on November 12, 2010 by Meakin Armstrong

I love this comment “strober” wrote on the Delta piece I did for the The Atlantic’s website: great feature here – only way to do business is to mix in a bit of pleasure. Thank you for the tips! That’s … Continue reading →

Posted in Blog, Copywriting, Freelance Writing, SEO, Writing | Tagged , | Leave a comment

Is SEO D.O.A.?

Posted on October 28, 2010 by Meakin Armstrong

In a posting for PaidContent, Ben Elowitz writes that SEO is dead–killed by by “SMO,” or Social Media Optimization. He says readers are now going to content sites, not because of a search, but because of a link provided by … Continue reading →

Posted in Blog, Copywriting, Editing, SEO, Writing | Tagged , , , | Leave a comment

My Google Maps Piece is up

Posted on October 21, 2010 by Meakin Armstrong

As noted earlier, I wrote a piece for The Atlantic, using Google Maps. It was a highly complex project and difficult to execute–I wrote pithy listings for some 125 spots all over the world. I also provided the client with … Continue reading →

Posted in Blog, Copywriting, Freelance Writing, New Clips, Travel Writing, Writing, Writing Samples | Tagged , , , , , , , | Leave a comment

Stupid Tricks Don’t Bring the Clicks

Posted on October 18, 2010 by Meakin Armstrong

Using data from the most popular newspapers out there, a group called Perfect Market is saying that while stupid articles about trash personalities such as Lindsay Lohan generate traffic, they don’t bring in the money for the websites involved. Perhaps … Continue reading →

Posted in Blog, Copywriting, Editing, SEO, Writing | Tagged , , , | Leave a comment

Ask Me Anything About Bourbon

Posted on September 20, 2010 by Meakin Armstrong

I just rewrote the entire website for an ultra-premium bourbon company. I wrote thousands of words and did a lot of research on bourbon, its history, and the proper way to drink it. Now, I know a great deal more … Continue reading →

Posted in Blog, Copywriting, Freelance Writing, Writing, Writing Samples | Tagged , , , , | Leave a comment

Writing on Deadline, Using Google Maps

Posted on August 17, 2010 by Meakin Armstrong

Under deadline, there just isn’t time to be uninspired. I’m writing a dynamic, online piece that’s about some 25 restaurants in six different cities. Aimed at the business traveler, it uses Flash and it’s all linked to Google Maps. When … Continue reading →

Posted in Blog, Copywriting, Travel Writing, Writing | Tagged , , , , , | 1 Comment

Writing: Should You Outline First?

Posted on July 19, 2010 by Meakin Armstrong

I just ran across this piece by Nancy Rawlinson (who is a contributing editor at Guernica ) on the outlining debate. She says that yes, you should. You should outline your fiction. I have to admit that I sometimes do, … Continue reading →

Posted in Blog, Copywriting, Editing, Fiction, SEO, Writing | Tagged , , , , , | Leave a comment

Procrastination is:

Posted on July 15, 2010 by Meakin Armstrong

Procrastination hits us in so many ways. Writers probably get hit with it worse than others. Or maybe we just worry about it more. I’ve many deadlines today, so after watching this video, I’ll have to move on .  .  … Continue reading →

Posted in Blog, Copywriting, Editing, Fiction, Writing | Tagged , , , | Leave a comment

Advice: 10 Tips for Writers

Posted on July 13, 2010 by Meakin Armstrong

Janet Fitch author of the novels White Oleander and Paint it Black has some advice for writers, whether they write fiction or nonfiction (although the advice is directed at fiction writers).  Many of these tips were already given to me … Continue reading →

Posted in Blog, Copywriting, Editing, Fiction, SEO, Writing | Tagged , , , , , , | Leave a comment

My Posted Clips

Posted on July 11, 2010 by Meakin Armstrong

Just moved into my new site, meakinarmstrong.com. Continue reading →

Posted in Blog, Copywriting, Editing, Fiction, New Clips, Short Story by Meakin Armstrong, Writing, Writing Samples | Tagged , , , , , , , , | Leave a comment

Will Bad Newsgathering Outlast Good Papers?

Posted on July 9, 2010 by Meakin Armstrong

Newsonomics has a piece on its blog comparing Patch.com news report with one in the Contra Costa Times. Contra Costa has better reporting. But Patch had more interaction with its readers. It also had better SEO and was listed higher … Continue reading →

Posted in Blog, Copywriting, Editing, SEO, Writing, Writing Samples | Tagged , , , , , | Leave a comment

Study: No Matter What, People Want an iPad

Posted on July 7, 2010 by Meakin Armstrong

Jakob Nielsen just released a report concluding it’s faster to read on plain old paper, than an e-reader. And it’s faster to read on an iPad than a Kindle.  However. . . people would rather read on an iPad, no … Continue reading →

Posted in Blog, Copywriting, Writing | Tagged | Leave a comment

Still Working on This Site

Posted on July 2, 2010 by Meakin Armstrong

It’s a slow process, but I’m putting PDFs of my clips onto this site. Click on “Editorial Clips” for my freelance writing/journalism and “Copywriter” for my ad-driven writing. Eventually, I’ll also have my all of my fiction up, and information … Continue reading →

Posted in Blog, Copywriting, Editing, Fiction, New Clips, SEO, Writing, Writing Samples | Tagged , , , , , , | Leave a comment