Monthly Archives: July 2019

Alexa Marketing. This is Something Wholly New

The experience involved 11,000 lines of script, more than 60 storylines and 36 actors… Participants spent an average of 14 minutes in “The Maze” and the game garnered more than 500 million earned media impressions. To promote the second season … Continue reading

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Strategy first. Everything Else Follows

“Don’t let tactics interfere with strategy.” Mark Ritson on Brand Management is how I think when I’m doing my job. I learned how to do it through trial and error. Glad I’m doing it the way it’s taught.

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