Pleasure is the Business

I love this comment “strober” wrote on the Delta piece I did for the The Atlantic’s website:

great feature here – only way to do business is to mix in a bit of pleasure. Thank you for the tips!

That’s exactly it, strober–while you might have meant something else in your comment, I still think it’s important to give the potential customer something interesting.

Maybe then, the message will get through. And by the way, that’s the trend, the cheap tricks aren’t working anymore. But I wrote about that before here and here.

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