Tag Archives: Copywriting

Writing on Deadline, Using Google Maps

Under deadline, there just isn’t time to be uninspired. I’m writing a dynamic, online piece that’s about some 25 restaurants in six different cities. Aimed at the business traveler, it uses Flash and it’s all linked to Google Maps. When this thing is done, it should be amazing.

Now, back to Nexis, ProQuest, and Factiva (and my notes from my own travels).

By the way, Google Maps has a sharp picture of my backyard. I don’t have access to that yard (I only have the view). But from the satellite photo, I can see more of the yard than I can from my own window.

And I can also see my rooftop. I don’t have access to my New York City building’s roof. But I now know what it looks like. I now know that my neighbors have a garden on the top of theirs.

Thank you, satellite from outer space for telling me what’s next door.

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Writing: Should You Outline First?

I just ran across this piece by Nancy Rawlinson (who is a contributing editor at Guernica ) on the outlining debate. She says that yes, you should. You should outline your fiction. I have to admit that I sometimes do, and sometimes don’t. If the piece is short, within the realm of flash fiction, then I don’t. If it’s long, then yes. Absolutely. But the outline itself is also a form of fiction, because I don’t follow it all that closely.

But I outline after I’ve done a bit of writing. I struggle to find my opening, then outline it if I think I’ve got a solid opening.

When I feel like there’s a firm foundation to build something upon, then I make sure that I’m going to build it right by outlining. But only then, because if I do it too early, the enormity of what I’m about to undergo disheartens me.

Right now I’m writing the beginnings of a novel or novella  (I’m not sure which). I’m writing 50 pages, first. If the first 50 look like they’re good, then I’ll decide what it is. Or even if it’s crap.

The hardest part of writing (for me) is remembering why I’m writing the piece in the first place, and even worse—staying in love with it. It’s so easy to decide that a piece of fiction in its early stages is terrible, boring, and unfixable. (A journalist I used to know once said fiction writers were weak, because they complained all of the time. She even wrote an article about it, mocking them. But this journalist was wrong: fiction writers aren’t weak complainers. Not at all—we’re inventing a whole world, which is a difficult thing. And the slightest bit of grounding for us—like an outline—is a godsend.)

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Advice: 10 Tips for Writers

Janet Fitch author of the novels White Oleander and Paint it Black has some advice for writers, whether they write fiction or nonfiction (although the advice is directed at fiction writers).  Many of these tips were already given to me by Jim Shepard (back when I studied with him), but they’re worth repeating here. I’ll give tip number one below. The rest is at The Los Angeles Times site.

1. Write the sentence, not just the story
Long ago I got a rejection from the editor of the Santa Monica Review, Jim Krusoe. It said: “Good enough story, but what’s unique about your sentences?” That was the best advice I ever got. . .

As far as copywriting goes, I thought this article in Website Magazine was equally good. And like Fitch’s advice, it’s all-purpose.

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My Posted Clips

Just moved into my new site, meakinarmstrong.com. Continue reading

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Will Bad Newsgathering Outlast Good Papers?

Newsonomics has a piece on its blog comparing Patch.com news report with one in the Contra Costa Times. Contra Costa has better reporting. But Patch had more interaction with its readers. It also had better SEO and was listed higher in Google.

The start-ups will have to improve their reporting, because bad reporting is wallpaper. Boring wallpaper. But the news organizations are going to have to figure out this thing called SEO. Or they will die.

Ran across this posting: poor SEO may be what killed thelondonpaper.com (but as the comments to the posting say, that might be pushing it, as a thing to say. Ironically, the writer was going for some good SEO, and thereby misstated things).

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Still Working on This Site

It’s a slow process, but I’m putting PDFs of my clips onto this site.

Click on “Editorial Clips” for my freelance writing/journalism and “Copywriter” for my ad-driven writing. Eventually, I’ll also have my all of my fiction up, and information on readings and events.

Right now, clips are also available here: http://www.mediabistro.com/MeakinArmstrong

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