Tag Archives: Copywriting

Blogging Again for The Atlantic

I’ve been working on a sponsored blog for The Atlantic, where I find links, write, edit, and so on. I’ve been finding out about such topics as cloud computing. The experience reminds me of my first job: I was an … Continue reading

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Pleasure is the Business

I love this comment “strober” wrote on the Delta piece I did for the The Atlantic’s website: great feature here – only way to do business is to mix in a bit of pleasure. Thank you for the tips! That’s … Continue reading

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Is SEO D.O.A.?

In a posting for PaidContent, Ben Elowitz writes that SEO is dead–killed by by “SMO,” or Social Media Optimization. He says readers are now going to content sites, not because of a search, but because of a link provided by … Continue reading

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Blogging for The Atlantic

As I’d noted earlier, I’ll be writing an occasional blog for The Atlantic on business trends. The link is here and it’ll be updated on Tuesdays and Fridays.

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My Google Maps Piece is up

As noted earlier, I wrote a piece for The Atlantic, using Google Maps. It was a highly complex project and difficult to execute–I wrote pithy listings for some 125 spots all over the world. I also provided the client with … Continue reading

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Stupid Tricks Don’t Bring the Clicks

Using data from the most popular newspapers out there, a group called Perfect Market is saying that while stupid articles about trash personalities such as Lindsay Lohan generate traffic, they don’t bring in the money for the websites involved. Perhaps … Continue reading

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Ask Me Anything About Bourbon

I just rewrote the entire website for an ultra-premium bourbon company. I wrote thousands of words and did a lot of research on bourbon, its history, and the proper way to drink it. Now, I know a great deal more … Continue reading

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Writing on Deadline, Using Google Maps

Under deadline, there just isn’t time to be uninspired. I’m writing a dynamic, online piece that’s about some 25 restaurants in six different cities. Aimed at the business traveler, it uses Flash and it’s all linked to Google Maps. When … Continue reading

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Writing: Should You Outline First?

I just ran across this piece by Nancy Rawlinson (who is a contributing editor at Guernica ) on the outlining debate. She says that yes, you should. You should outline your fiction. I have to admit that I sometimes do, … Continue reading

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Advice: 10 Tips for Writers

Janet Fitch author of the novels White Oleander and Paint it Black has some advice for writers, whether they write fiction or nonfiction (although the advice is directed at fiction writers).  Many of these tips were already given to me … Continue reading

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My Posted Clips

Just moved into my new site, meakinarmstrong.com. Continue reading

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Will Bad Newsgathering Outlast Good Papers?

Newsonomics has a piece on its blog comparing Patch.com news report with one in the Contra Costa Times. Contra Costa has better reporting. But Patch had more interaction with its readers. It also had better SEO and was listed higher … Continue reading

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Still Working on This Site

It’s a slow process, but I’m putting PDFs of my clips onto this site. Click on “Editorial Clips” for my freelance writing/journalism and “Copywriter” for my ad-driven writing. Eventually, I’ll also have my all of my fiction up, and information … Continue reading

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