(WHO I AM)
During my eight years at The New Yorker, I worked with blue-chip agencies and corporations to pinpoint (and exceed) their goals.
I’m a former managing editor at Forbes, and New York Times Custom Publishing. I’ve worked with top media outlets such as The Atlantic, Condé Nast Traveler, The Economist, The New Yorker, and:
· Altria
· BlackBerry
· CIT
· Delta
· Nissan
· PBS
· Xerox
· And the tourism offices of: Bermuda, the Cayman Islands, Curaçao, Ireland, Greater Miami, Mexico, Spain, the U.K., and the U.S. Virgin Islands—among many others.
As a ghostwriter, I can write your:
· SEO Blog and Website · RFPs and Sell sheets
· Magazine and newspaper articles · Letters of recommendation
If you would like a rate quote, contact me outlining the nature of your project and what your deadline is. We’ll work within your budget.
Contact Me to Increase Brand Awareness.
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COPY WRITING SAMPLES
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All pieces below are also available as compressed files.
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A small sample of clients listed below (first by category then client goals). Additional clips (not bound by confidentiality agreements) are also available.
(Web Work)
Daily Blog
Goal: client wanted a daily blog with a regular call to action. I wrote seven to nine blog entries a week for seven months (LINK).
Client: Americans Elect—a sample blog entry (LINK)
Interactive Website Research and Copy Writing
Goal: client wanted to provide readers with an interactive site linked to Google Maps. I provided research, map information, and short, insider information on 125 destinations.
Client: Delta Air Lines
SEO Writing
Goal: client was looking to increase business and name recognition for their site.
Client: Christopher Ross Collection (LINK)
Website Copy Writing
Goal: client wanted to change their site to match its new campaign, “Worth the Effort.”
Client: Knob Creek Bourbon (LINK)
Webvertorials
Client: RIM/BlackBerry (PDF)
(BOOKLETS AND FLYERS)
I’ve written a variety of booklets. Some have been bound-in to print magazines while others have been given to customers upon request.
Educational Booklet for Schools
Goal: client wanted a useful booklet for school teachers that could be provided for free to history classes across the country. I wrote this booklet on the Founding Fathers.
Client: AIG (PDF)
(NB: More booklets are available, but they are too large for this site)
(CALENDARS)
Goal: client wanted a listing of events for potential tourists to London.
Client: London Tourism Office (PDF)
(CORPORATE IMAGE PIECES)
Goal: client wanted to highlight its contributions to the field of education.
Client: Altria (PDF)
Goal: client wanted to highlight its contributions to the arts.
Client: CIT (PDF)
Goal: client wanted to highlight its contributions to sustainability and the environment.
Client: BP (PDF)
(CRUISE LINES)
Goal: client wanted to highlight its relaxed vibe, its use of masted ships.
Client: Wind Star Cruises (PDF)
(HOTELIERS)
Goal: Las Vegas hotelier wanted to appeal to a non-gambling, upscale audience.Client: MGM Signature Grand (PDF)
Client: MGM Signature Grand #2 (PDF)
(TELEVISION PROMO PIECES)
Goal: client wanted an advertorial on the Crusades to read like a magazine article, with interviews and information.
Client: History Channel (PDF)
Goal: client wanted a short advertorial on the history of Thanksgiving.Client: History Channel #2 (PDF)
Goal: client wanted a brief print backgrounder advertorial for a Ken Burns documentary based on the life of naturalist John Muir
Client: PBS (PDF)
(TRAVEL PIECES)
Goal: clients wanted to reflect their destinations in a compelling light for upscale audiences. I’ve written countless editorial and advertorial travel pieces. I’ve edited even hundreds more.Client: Visit Arizona and Greater Phoenix (PDF)
Client: Visit Arizona and Scottsdale (PDF)
Client: Visit Mexico and Riviera Nayarit (PDF)
Client: Visit Greater Miami (PDF)
Client: Visit U.S. Virgin Islands (PDF)
Copy writing samples, copywriter, advertorials, freelance writer