(WHO I AM)
I was an on-staff editor, writer, and copy writer at The New Yorker for eight years, where I worked with countless blue-chip agencies and corporations.
I’m a former managing editor at Forbes, and New York Times Custom Publishing. I’ve worked with top media outlets such as The New Yorker, Condé Nast Traveler, The Atlantic, and TheAtlantic.com to write special advertising sections and marketing materials for:
· AIG
· Altria
· BlackBerry
· CIT
· Delta
· Nissan
· PBS
· Xerox
· The tourism offices of: Bermuda, the Cayman Islands, Curaçao, Greater Miami, Mexico, Spain, the U.K., Ireland, and the U.S. Virgin Islands, among many others.
As a ghostwriter, I can ghostwrite your:
· SEO Blog
· SEO Website
· Newsletter
· Magazine and newspaper articles
· PR kits
· RFPs and Sell sheets
· Letters of recommendation (I write them for busy CEOs, members of the small-business community, and even a group associated with the UN.)
Contact me to Increase Your Brand Awareness.
My copy-writing portfolio includes travel, business and finance, green technology, luxury goods, and general interest topics. I’ve written special advertising sections, house ads, brochures, SEO blog entries, and print programs for arts festivals.
I can mark-up in HTML and I’m skilled at SEO. If you’d like to know still more about me, you’ll find additional information on my About Me page.
(LET’S WORK TOGETHER)
First, we’ll talk about your goals and we’ll pinpoint your audience. I won’t do anything cookie-cutter.
I’ll send you clean, SEO copy that:
· Is strategically aimed toward your potential customers.
· Emphasizes what sets your product apart from everyone else
· Adheres to your copy points and deadlines
I’m available as an SEO copy writer for jobs large and small. We will always agree on a set price, before the work begins. If you have a specific budget limit, let me know in advance and we’ll figure out how we can work together. I accept payment by check or PayPal.
If you would like a quote, contact me at the Hire Me page, outlining the nature of your project and what your deadline is. I look forward to working with you.
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ADVERTORIAL COPY WRITING SAMPLES
All copy writing pieces below are also available as compressed files through my Dropbox.com account. Additional clips not bound by confidentiality agreements are also available.
(Web Work)
The bulk of my work as a copywriter is now Web-only.
I know HTML and Web conventions. The Web as a comfortable extension to my film background—film is about movement and flow of story and the Web is, too.
A small sample of clients, below. Note: these sites can disappear at a moment’s notice. When I discover that they’re gone, I replace them with JPEGs and PDFs.
Client: BlackBerry
An example of my “webvertorial” work.
Client: Delta Air Lines
Client: Knob Creek Bourbon
I wrote all the copy on their site to match Knob Creek Bourbon’s new campaign, “Worth the Effort.”
Client: A Fashion “Belt Jewelry” Company
I wrote much of this site’s Web copy to reflect SEO principles. Also wrote their Facebook copy.
(BOOKLETS AND FLYERS)
I’ve written a variety of booklets. Some have been bound-in to print magazines, others have been given to customers upon request.
Client: AIG
Booklet: History of the Founding Fathers-AIG-TNY (PDF)
(NB: Another AIG booklet is available, but is too large to have here)
Client: Luminato Arts Festival brochure(To Come)
(CALENDARS)
Calendars are popular with readers. STARCH studies often rate them highly.
Client: London Tourism Office
Advertorial: London Tourism Office Calendar of Events-TNY (PDF)
(CORPORATE IMAGE PIECES)
Corporate Image Pieces are reputation defenders. They increase brand awareness and tell your side of the story. I’ve done many of them in the past 10 years.
Client: Altria
Advertorial: Altria and Its Contributions to Education-ATL (PDF)
Client: CITAdvertorial: CIT and Corporate Giving to the Arts-TNY (PDF)
Client: BPAdvertorial: BP and Green Tech-TNY (PDF)
(CRUISE LINES)
I love cruise line pieces. I grew up sailing back and forth between Japan and the United States. I know this audience. This is just a sample.
Client: Wind Star
Advertorial: Wind Star Cruises-CNT (PDF)
(HOTELIERS)
I know how to write a hotel piece. I know what the customers are looking for.
Client: MGM Signature GrandAdvertorial: MGM Signature Grand-TNY (PDF)
Advertorial: MGM Signature Grand #2-TNY (PDF)
(TELEVISION PROMO PIECES)
I have an MFA in Film from Columbia University. I was a film reviewer for years. I know this audience.
Client: History Channel
Advertorial: History of the Crusades (Historical Precis w/ Interviews)-TNY (PDF)
Advertorial: The History Behind the Mayflower Myth-TNY (PDF)
Client: PBSAdvertorial: “America’s Best Idea” Documentary
(TRAVEL PIECES)
I’ve written travel pieces since 1993. I’ve written countless editorial and advertorial travel pieces. I’ve edited even hundreds more. Clients have called my work a “revelation.” I can bring the reader to want them to be.
Client: Various(These are only samples-I’ve written far more than just the ones below)
Advertorial: Visit Greater Miami-TNY (PDF)
Advertorial: Visit Arizona and Greater Phoenix-CNT (PDF)
Advertorial: Visit Arizona and Scottsdale-CNT (PDF)
Advertorial: Visit Mexico’s Riviera Nayarit-TNY (PDF)
Advertorial: Visit Ireland-ATL (PDF)
Advertorial: Visit U.S. Virgin Islands-TNY (PDF)
Advertorial: Visit Mexico-TNY (PDF)
Copywriting samples, copywriter, advertorials, freelance writer