Alexa Marketing. This is Something Wholly New

The experience involved 11,000 lines of script, more than 60 storylines and 36 actors… Participants spent an average of 14 minutes in “The Maze” and the game garnered more than 500 million earned media impressions.

To promote the second season of Westworld, 360i re-created a choose-your-own-adventure experience for Alexa. Of course, Westworld being about the creepy side of tech made this a natural fit.

About Meakin Armstrong

Fiction writer, fiction editor, journalist, and copywriter.
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